Ask better questions. Develop stronger ideas. Make decisions you can stand behind. Explore practical AI tools, clear guides and hands-on learning that keep your thinking at the centre.
EXPLORE MY APPROACHSELECTED CLIENTS
EXPERIENCE IN PRACTICE
Cumulative figures across my teaching and industry career.
01 / MY APPROACH
A practical approach informed by media production, technology, teaching and organisational research.
Turn a real challenge into a clear next step. Ask better questions, explore ideas with AI and check what holds up. You make the final call—and know why.
Clarify the audience, purpose and constraints. Identify what you already know, what you need to find out and what a useful result should achieve.
WHY THIS MATTERS NOW
Three research perspectives explain why deliberate thinking matters when we use AI.
The OECD Learning Compass 2030 includes critical thinking, creative thinking, learning-to-learn and self-regulation among cognitive and meta-cognitive skills. Its framework emphasises agency and the responsible use of knowledge.
OECD · Skills for 2030 (2019) ↗The OECD’s Digital Education Outlook 2026 warns that offloading cognitive tasks to general-purpose chatbots can reduce engagement and hinder skill acquisition. It also finds that AI used with clear teaching intent can support learning and critical thinking.
OECD · Digital Education Outlook 2026 ↗A 2025 survey of 319 knowledge workers found that higher confidence in generative AI was associated with less self-reported critical-thinking effort. This is evidence about reported effort and association; it does not establish lasting cognitive decline or causation.
Lee et al. · CHI 2025 ↗Compare the outcome with your original goal. Carry what you learned into the next task.
Understand the ideas behind the practice.Explore prompting, context and evidence in short, practical guides.
Explore The Knowledge Hub →This is my teaching approach, informed by professional practice and ongoing research.
02 / EXPLORE THE WEBINAR
A practical two-hour workshop for the tasks you actually face: making sense of information, drafting useful work and deciding what to trust. Bring a non-confidential workplace or business task and practise a repeatable AI workflow.
FROM PROMPT TO A DEFENSIBLE RESULT
A clearer AI brief, a reviewed draft and a personal checklist for deciding when to trust, verify or work independently.
First Saturday of each month. Dates are provisional and subject to holiday checks. Start time, platform and individual session topics will be confirmed.
03 / IDEAS IN THE OPEN
Exploring how technology changes the way we create, learn and work.
Ethical Challenges and Governance Strategies in Malaysian Creative Media Classrooms
Exploring originality, transparency, equity and accountability in AI-enabled creative education.
SSRN research paperOpportunities and Challenges
AI’s implications for media work, ownership, privacy and responsible industry development.
SSRN research paperA perspective on balancing AI assistance with independent learning, creativity and critical thinking.
New Straits Times · OpinionA wake-up call for local creators
How streaming and AI are reshaping creative work, and why skills and cultural authenticity matter.
Twentytwo13 · OpinionEvent coverage featuring Edi’s community leadership and proposal for local outreach, education and collaboration.
Blockhead · Event coverageResearch entries link to papers available on SSRN; listing does not imply peer review. Media coverage is distinguished from authored work.
Looking for something you can use?Try a reusable AI brief or a checklist for reviewing AI-assisted work.
Find A Practical Guide →Keep the conversation going.
New perspectives start with curiosity.
Experience informs
the questions.
Curiosity keeps
them coming.
MY TOOLKIT
Across creative practice, web development and everyday work.
04 / MEET EDI HEZRI
I’m Edi Hezri Hairi—an educator, media practitioner and researcher based in Malaysia.
My work connects more than 18 years across media, technology, entrepreneurship and higher education. Having taught more than 5,000 students, I bring industry experience into learning that encourages practical application and independent judgement.
My core teaching focuses on television, broadcasting, media production and film, connecting creative practice with industry experience. Alongside these subjects, I actively share knowledge about generative AI with my students, exploring its effects on creativity, learning and media work, and encouraging thoughtful, responsible use.
I have sat on both sides of the conversation: industry and academia, student and lecturer. I understand the pressure to deliver in the workplace, the challenge of turning theory into practice, and the experience of learning something unfamiliar. Moving between these roles gives me a broad perspective on the skills industry demands, the support learners need, and where both professional practice and education can improve.
MY TEACHING & LEARNING PHILOSOPHY
I believe learning should help people ask better questions, connect ideas to real situations and explain the reasoning behind their decisions. My role as a lecturer is to create opportunities to explore, practise, question and reflect—so learners build understanding they can apply independently.
Teaching and learning are a two-way exchange. I bring professional experience into the classroom, while students’ questions and perspectives challenge me to keep learning. As a doctoral student, I continue to experience that process myself.
AI belongs in this process as a tool for exploration and support. Learners still need to evaluate evidence, develop their own ideas and take responsibility for their work. The aim is to build capability and confidence that extend beyond any one tool.
I’ve held leadership roles at Paint In Motion Studio, FarSight Production, Media Prima and GosuGamers. The production businesses I co-founded delivered over 100 television commercial projects, generating RM5 million in combined production revenue between 2010 and 2016. Earlier roles at MDEC and Hewlett Packard Enterprise broadened my experience in industry capability development and enterprise technology.
My experience also includes community building with Cardano Malaysia, bringing people together to learn about emerging technology, exchange ideas and develop connections. As a community lead, I helped organise the 2022 Cardano Summit event in Kuala Lumpur and presented a proposal to support local outreach, education and collaboration. This work strengthened my approach to making technical ideas accessible and creating opportunities for shared learning.
I co-founded Paint In Motion Studio and FarSight Production from scratch, helping grow them into active players in the commercial production industry. My involvement spanned hands-on creative sales, pitching ideas and building client relationships. I assembled in-house teams of producers and editors and worked closely with external production teams to deliver projects from concept to completion. Building these businesses gave me practical experience in entrepreneurship, negotiation and balancing creative ambition with commercial realities.
At Media Prima, I led a 14-member multidisciplinary production team comprising producers, editors and floor managers, overseeing schedules, budgets, resources and staff development. At GosuGamers, I led a team of producers based in Malaysia and editors based in Indonesia and the Philippines, coordinating video production across creative, marketing and client teams.
My teaching experience includes INTI International University & Colleges, Taylor’s College and UOW Malaysia, covering Critical & Creative Thinking, entrepreneurship, digital media communication, and film and television production. I have also served as an external examiner and assessor for Taylor’s College, Universiti Teknologi MARA (UiTM) and Curtin University Malaysia. I am also a Certified Trainer (NCS-TTT), certified by Malaysia’s Ministry of Human Resources.
I hold a Master’s in Mass Communication from Universiti Teknologi MARA (UiTM) and a BA in Mass Communication from Curtin University.
I am pursuing a PhD at UiTM focusing on leadership communication, AI-supported decision-making and employee trust within organisational contexts. My research interests inform how I approach human accountability, communication and responsible AI adoption.
Through writing, teaching and the planned monthly webinars, I aim to make AI knowledge useful and accessible to students and professionals across public and private sectors.
Recognition for campaigns I worked on during my time at Paint In Motion Studio and Farsight Production, alongside our clients, agencies and production teams.
2016 · BRONZE“Inspiring Gratitude with Mother’s Love”
Farsight Production (Malaysia) · Client: Beiersdorf Malaysia · Agency: FCB KL & Media Prima Television Network2016 · FINALIST“Inspiring Gratitude with Mother’s Love”
Farsight Production (Malaysia) · Client: Beiersdorf Malaysia · Agency: FCB KL & Media Prima Television Network2014 · SILVER“It is Shampoo Advertising. But where’s the Hair?”
Paint In Motion Studio (Malaysia) · Client: Unilever Malaysia · Agency: Mindshare Malaysia
2014 · GOLD“It is Shampoo Advertising. But where’s the Hair?”
Paint In Motion Studio (Malaysia) · Client: Unilever Malaysia · Agency: Mindshare Malaysia2012 · BRONZE“Meet Fab Squad, The Load Lightening Troopers”
Paint In Motion Studio (Malaysia) · Client: Proctor & Gamble · Agency: Starcom MediaVest Group (Vivaki Malaysia)Modules taught across foundation, diploma and undergraduate programmes.
05 / FREQUENTLY ASKED QUESTIONS
These webinars are for public- and private-sector professionals who prepare reports, proposals, presentations, communications and briefing notes; managers and team leaders who evaluate AI-supported recommendations; entrepreneurs and small-business owners who develop plans, content and customer communications; and educators, corporate trainers and learning-and-development practitioners who guide responsible AI use. They are especially useful if you already use AI but want to move beyond accepting its first answer. The focus is on everyday knowledge work: writing a clear brief, checking evidence, improving a draft, comparing options and explaining your final decision.
No technical experience is required. You do not need to know how to code, build AI systems or write advanced prompts. The sessions explain key ideas in plain language and use guided demonstrations and practical examples. You will practise describing a task, improving a prompt and checking an AI response, with opportunities to ask questions. Basic familiarity with browsing the internet and typing is enough to get started. A laptop or desktop with a stable internet connection is recommended for following the exercises. Learning materials and notes will be provided so you can revisit the ideas and continue practising after the session. You may bring a non-confidential workplace or business task to make the learning relevant to you.
Each webinar lasts two hours and is scheduled for the first Saturday of the month, with dates listed from November 2026 to October 2027. The 7 November and 5 December 2026 sessions are sold out. Each session is limited to 30 participants to allow better guidance, questions and a more personalised learning experience. Your webinar access link will be provided as soon as payment is confirmed. The start time in Malaysia Time (MYT) and meeting platform will be shared with the confirmed session details. Dates remain subject to holiday checks.
RM69 per participant covers one two-hour webinar, the learning materials and notes, and a certificate of participation. The session combines practical demonstrations, guided exercises, insights and experience sharing, and opportunities to ask questions. The materials are yours to refer to afterwards as you apply the workflow to your work or business.
No. This form records your interest in the selected session; it does not reserve a confirmed place. Sessions are limited to 30 participants. Your place is confirmed after payment confirmation, and your webinar access link will then be provided.
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STAY CURIOUS. KEEP THINKING.
FOR ORGANISATIONS / B2B OPPORTUNITIES
Bring practical AI learning and critical thinking into your organisation. Let’s discuss an engagement shaped around your people, priorities and real work.
Have a team challenge or an event in mind?Share your goals, audience, preferred dates and the type of collaboration you’re considering.
Discuss a collaboration